Doomsday

By Sandra Macleod - CEO, Echo Research

Day two at the conference featured an Echo client relating the journey of communicators as similar to the Star Ship Enterprise - in search of Utopia. Challenging the audience to consider carefully if they knew what their role and value really was for their organisation, the speaker outlined several stop-off planets on the way to PR happiness.
Research and evaluation was called Planet Doomsday, with the assertion that (most) communicators and (most) providers do this badly and serve their organisations poorly as a result.

The opinions and views expressed in this blog are the personal opinions of the writer and do not necessarily represent the views of Echo Research, its staff or any of its affiliates.