The Journey

This is not a GCC or Middle East challenge - it is the same gauntlet for professional communicators globally. It is a journey that is worth committing to, with expectations important to manage. Borrowing from Sir Winston Churchill, I am reminded of his apposite quote: "Every day you may make progress. Every step may be fruitful. Yet there will stretch out before you an ever-lengthening, ever-ascending, ever-improving path. You know you will never get to the end of the journey. But this, so far from discouraging, only adds to the joy and glory of the climb."

The opinions and views expressed in this blog are the personal opinions of the writer and do not necessarily represent the views of Echo Research, its staff or any of its affiliates.