Small companies, big ideas

By Kristen Avery - Project Co-ordinator, Echo Research Inc.

In terms of social media, it's important to look at its impact or in some cases, its lack of impact. An interesting article appeared in the Wall Street Journal recently about the value of small companies' social media presence. Larry Chiagouris, a marketing professor at Pace University, states that "The hype right now exceeds the reality," in reference to social sites like Twitter and Facebook. If a company is putting time into maintaining a social media presence, is it not worth the risk and effort? According to the poll attached to the article, after 155 votes, about 65% believe marketing businesses through Twitter and Facebook works, while approximately 35% don't believe it works. Social media can be incredibly useful for a company to put themselves out there and engage with consumers. But at the same time, its presence can be lost in the deluge of social media participation. Companies must maintain a dynamic and interactive presence in order to make the most of their online experience.

Wall Street Journal article

The opinions and views expressed in this blog are the personal opinions of the writer and do not necessarily represent the views of Echo Research, its staff or any of its affiliates.